We don't have a huge ad budget. We have content creators who love filming a rock. That's plenty.
No agency, no 40-page brief, no endless contract. Just a box sent out, a camera, and a spontaneous reaction. That's our entire collab strategy, start to finish.
Why it works for creators
A product that gets a laugh the moment it's opened is ready-made content. No need to invent a complicated script: the surprise does all the work. Creators just have to film it, honestly.
We never ask for a pre-written speech. The best reaction is the one nobody prepared. That's also why the format spreads so well: it sounds genuine, because it is.
What if you were next?
We're always on the lookout for new creators, small or large accounts, as long as the tone fits: a bit of humour, some self-deprecation, and a genuine wish to share an absurd moment with their community.
No forced script, no brand guidelines to follow to the letter. Just a box, a camera, and free rein on the reaction.
If your content revolves around lifestyle, comedy or unboxing, your next collab could well fit inside a cardboard box.