"Is this a joke?" Yes. And no. Let us explain, seriously this time.
We get asked this almost every day. So here's the definitive answer, no beating around the bush, no marketing spin.
The questions people actually ask us
Is this a gimmick that'll end up in the bin? No. It's a polished natural stone, not disposable plastic. It'll literally outlast us.
Isn't it expensive for a rock? You're not paying for "a rock". You're paying for a thoughtfully designed box, a written and illustrated guide, an adoption certificate, and local manufacturing between the North of France and Belgium. The price covers all of that, not just the stone.
Is it just a silly joke? The humour is unapologetic, yes. But the product itself is made seriously, tested, and packaged with as much care as a genuine gift item. We joke about the concept, never about the quality.
Can it really be a gift, not just an office prank? Absolutely. We hear from people who give it for a birthday, a leaving do, a housewarming. Tongue-in-cheek doesn't rule out sincerity.
Our position, straight up
We sell a rock, we know it, we say it. But behind the joke, there's a real object, real craftsmanship, and a real effect on the person who receives it. Maybe that's the most serious part of this whole story.