We asked 100 people why they adopted a Pet Stone. Here's what they said. We're nothing like a serious polling institute. But we still asked 100 people the question. One clarification before we start: this isn't a scientific study. No researcher in a white coat validated ou... 21 Aug 2026 News
Why paying €30 for a rock is NOT a scam "€30 for a rock?" We've heard that line a thousand times. And we get it. Technically, you can find a rock for free in any garden, path or badly maintained car park. So why do thousands of people buy o... 21 Aug 2026 News
The 7 most common behavior problems with your Pet Stone Behavioural alert: your Pet Stone may be showing serious symptoms. Or maybe not. At Pet Stone, we take your minimalist companion's wellbeing very seriously (so to speak). Here's our fake vet guide to ... 21 Aug 2026 News
How to train your Pet Stone in 3 steps (spoiler: there's nothing to do) All training guides lie to you. Ours doesn't. Sit. Lie down. Don't move. Ordinary pets need months of training, patience, and sometimes a behaviourist vet. Your Pet Stone already masters all of it. Fr... 21 Aug 2026 News
5 things you didn't know about your Pet Stone You think you know your rock. You're wrong. You've put it on your desk, maybe given it a name, and you think you've covered everything. Spoiler: no. Here are 5 truths nobody's ever told you. What nobo... 21 Aug 2026 News
The day we almost lost Pet Stone One Tuesday in January, we looked at the numbers. And we thought it was over. No dramatic scene. Just a simple reality: orders were slowing down, stock was gathering dust, and our bank account was sta... 21 Aug 2026 News
Why we make our stones between the North of France and Belgium (and not in China) A €29.90 product that crosses half the globe to reach you: that's the norm. For us, it's the exception. Most of the things we buy online today come from containers crossing entire oceans. It's quick t... 21 Aug 2026 News
The true story behind Pet Stone: from Gary Dahl to today In 1975, a man became a millionaire selling rocks. No, this isn't a joke. We're just owning what comes next. Gary Dahl, an American advertising executive, was tired of hearing his friends complain abo... 21 Aug 2026 News
Pet Stone Mother's Day: the only gift she can never say she already has A bouquet, jewellery, perfume: she's already had all three. This year, give her something she has literally never been able to receive before. Every Mother's Day, we go round in circles. The flowers a... 21 Aug 2026 News
Pet Stone Father's Day: the gift even the toughest dad will adopt "Don't get me anything, I don't need anything." The line every dad repeats every year. The line we can finally ignore. Socks, a tie, yet another tool gathering dust in the garage. The dad who already ... 21 Aug 2026 News
Pet Stone Valentine's Day: unconditional love, without the drama Every year, Valentine's Day disappoints more people than it delights. This year, change tactics. A bouquet that wilts in three days. A packed restaurant with a forty-minute wait for a table. Jewellery... 21 Aug 2026 News
Pet Stone Halloween: the scariest companion on the market (it's a rock) We promise you the most terrifying companion on the market. Technically, it's a rock. Technically, we didn't lie to you. Every Halloween, it's the same race to horror: inflatable decorations, overpric... 21 Aug 2026 News
